Search Engine Optimisation
Increase Sales and Revenue With Our Proven SEO Strategies
How We Can Help
Not appearing on page #1 on search engine? Let us help you grow your organic website traffic by average of more than 200%
eCommerce Keyword Research
Technical Website Analysis
Complete eCommerce SEO Audit
External Link Building
SEO Reporting & eCommerce Focused Stats
& Much More
Deliver Proven Results
We’re an Digital Marketing company that delivers proven results Roving SEO strategies are custom-built to meet the unique needs of our clients. First, we evaluate your organic visibility, existing keyword rankings, and future search engine goals. After analyzing the competitiveness of your industry and desired keywords, Roving determines exactly what it will take to achieve those goals. Once we’ve developed a high-level strategy, we begin to implement that strategy. We create monthly reports that include all of your website’s key metrics (conversions, sales, traffic, rankings) and provide a detailed account of all of the work that was done for your SEO campaign.
Qualified Organic Traffic
Targeted SEO Strategies
We have Ecommerce SEO strategy that were developed and refined year-over-year to boost your website’s performance. We track all website changes, data points, and keyword movements to continuously learn which of our strategies are working the best to position our clients at the top of the SERPs (Search Engine Results Page). We take targeted SEO strategies we’ve used for similar websites and apply them to your campaign. We leverage previous experience to prove ROI and deliver results.
Our in-house SEO team allows for frictionless communication and collaboration on strategy. One of our main goals in any search marketing campaign is to ensure our clients understand the processes involved, and what is happening every step of the way.
Lower Advertising Costs
Our goal is to lower your overall advertising costs while delivering the most organic traffic and sales possible. In the long run, our SEO campaigns delivered a cost per visit at 1/5 the cost of paid search marketing.
SEO costs < Paid Ads costs
Understanding the ins-and-outs of eCommerce SEO allows us to develop proven eCommerce search marketing strategies that will help your homepage, category pages, and product pages outrank your competitors. We’ve worked with multiple of eCommerce clients, solidifying our reputation as online retail marketing experts. In other words, you can rest assured you’re in good hands. From developing extensive content pieces (such as eCommerce buying guides), to the basics of title and meta tags, all of the work done on your campaign will be to support the improvement of your KPI’s (key performance indicators) and increase online orders each day.
Answers to Your Questions
Why is search engine optimization (SEO) important?
These days not being on the first page of Google for your most important keywords isn’t an option, it’s mandatory. Think of it this way: A website is essentially an interactive multimedia advertisement for your business. Before that advertisement can be effective, you have to send it out. By implementing SEO strategies and tactics on your website, you make it easy for web surfers to find your site and see what your business has to offer. An outstanding website is great to have, but potential customers must be able to find it easily!
How long does it take to receive quality search engine rankings?
There are a wide variety of factors that play into the amount of time it will take for your search engine rankings and traffic to improve. Those factors include the competitiveness of your industry, how long your site has existed, and where you currently rank. For example, if you are on page 5 we will work to move you to page 1, but through this process you will go from page 5, to page 3 and eventually to page 1. As we make progress, traffic does not always increase until we hit the 1st or 2nd page. Remember, most search engine users do not go past page 2.
Does Roving work with all major CMS platforms and eCommerce shopping carts?
Yes, we’re experienced in working with all of the major platforms such as Magento, Onveos, WordPress, BigCommerce, Shopify, WooCommerce and more. Contact us to see if we’ve worked with the platform you’re on. Also, OuterBox keeps a pulse on the best SEO companies and we will not hesitate to refer you to another company if we feel they may be a better fit for your platform.
Why do I need an eCommerce SEO expert?
Your eCommerce website is much different than a typical website. You have a web of content from informational pages to products and categories. Optimizing each of these sections and connecting them together in a logical way (i.e., one that “pleases” search engine algorithms) is extremely important for the success of any Ecommerce SEO campaign. With hundreds of Ecommerce search marketing clients, we have the ability to look at what has worked for them and apply the same strategies to your website. Don’t fall for an SEO company who will be learning how to optimize your online store “on the fly” while on the job.
What is the difference between SEO and PPC (pay per click) advertising?
SEO, short for Search Engine Optimization, is the process of moving your website up in the organic search results for your target keywords. “Organic results’ refers to the websites that Google displays because Google algorithmically determines they are the best websites for a given search query. These are not to be confused with paid ads. PPC, short for Pay Per Click, is the process of buying paid ads or search engine results. When you search a keyword or phrase on Google you will see listing that say “Ad” next to them. These are PPC ads and are not organic listings. Each time those ads are clicked the website, owners pays a fee which is determined based on a bidding price model. We can help you to determine which advertising solutions, SEO or PPC, may be best for your business based on your long term and short term goals. We typically advise that your business should leverage both SEO & PPC, as these strategies are effective independently, but can be even more effective when part of a larger, cohesive digital marketing strategy.
How can we begin a search engine optimization campaign for my website?
Let’s discuss YOUR needs. You can fill out our free estimate form by clicking here or give us a chat with our Rovbot. We’ll explain our SEO services and give you more information based on your type of business, your website, and goals. Remember, each SEO campaign is customized for your website goals and developed to meet your expectations.
How does Roving perform search engine optimization?
There are many ways we work to boost your organic rankings. First, we must research your market to develop an appropriate marketing strategy. We work to find the best keywords for your business and use these keywords in the sections of your website most viewed by search engines. We also build the infrastructure of your website in a way that helps search engines easily detect and list all of your pages. We’ll also work with you to create web partners. Relevant websites that link back to your website brings your sites credibility up.
How do you do eCommerce SEO for product pages?
When optimizing an eCommerce website, well-optimized product pages are critical to success. Depending on your industry, different tactics and eCommerce SEO strategies will apply. For example, many manufacturer or part dealers drive organic search traffic by ranking for SKU numbers and part numbers, while in other industries part numbers may not be commonly searched. We will work to first identify which keywords we need to target for your product pages, then implement a strategy that matches. We also utilize dynamic optimization tactics that can make changes on all product pages at once, allowing us to ‘SEO’ hundreds or thousands of product pages simultaneously. The end goal is to drive customers from product page to checkout as quickly as possible.
Tune Up Your Discoverability!
Let us help you increase your sales & revenue with our proven SEO strategies